Why Vertiseit, a NASDAQ-listed leader in digital in-store, chose HirePass after a full vendor review
A European-first business found a provider built for every market it operates in
customers • Vertiseit100% of requirements met
Across every region Vertiseit operates in
Multi-brand, one platform
Multiple ATS accounts, from day one
Standout support
Among the fastest across all of Vertiseit's current services
Every market, its own rules
GDPR, BDSG and Dataskyddslagen, market by market
Tailored check packages
By role, region or business need
Pay only for completed checks
Transparent and fair billing
Nordic roots, global reach
Vertiseit is a retail tech company and a global leader in digital in-store. Its IXM platform helps brands and retailers create data-driven customer journeys that connect digital and physical touchpoints.
Global retailers, premium automotive brands and QSR chains use Vertiseit to run in-store experiences at scale. The group has grown quickly, both organically and through acquisitions including Grassfish, Visual Art, MultiQ, MDT Medientechnik and MuSe Content.
Vertiseit has strong Nordic roots and a growing international footprint, and it operates as a European-first business in a complex regulatory environment. GDPR, BDSG in the DACH region and local frameworks such as Dataskyddslagen in Sweden all shape how pre-employment checks can be run, and getting them right takes precision and consistency in every market. For a publicly listed company, the stakes are higher still. Compliance underpins trust, governance and long-term growth, and Vertiseit needed a provider built for that reality.
The same standard, wherever Vertiseit hires
For Vertiseit's legal team, functionality was only the starting point. The real question was which provider could support a multi-market organisation with strict compliance requirements, in every country it operates in.
Much of the market had been designed around the US. One provider offered tailored packages for individual US regions, with a single "Not United States" option for everywhere else. Vertiseit needed that same level of detail for every European market.
HirePass delivered it. Each market is handled on its own terms, with local requirements built in, so Vertiseit can run pre-employment checks with confidence wherever it hires.
After extensive evaluations and vendor reviews, we concluded that HirePass meets all requirements across the regions we operate in, making it a dependable and future-focused choice for our organisation."
Compliance was the baseline, fit was the difference
Compliance was essential. What made HirePass the right choice was how well it fitted the way Vertiseit works.
Many brands, many accounts, one platform
Vertiseit operates through several strong, independent brands, each with its own structure and regional setup. Its applicant tracking system mirrors that, with multiple accounts across brands and markets, connected to tools such as Vanta for compliance. HirePass worked within that structure from day one. Multiple accounts and integrations are supported out of the box, so every brand keeps its own setup without any custom development.
Check packages that change when the business does
Vertiseit's organisation spans different markets, roles and regulatory requirements, and each part of the business needs checks that fit. In HirePass, Vertiseit's team builds and adjusts its own check packages by role, region or business need, directly and whenever they need to. As the organisation changes, the programme changes with it.
Pay only for completed checks
Growth is rarely a straight line. Hiring plans shift, candidates withdraw and acquisitions reshape teams. HirePass pricing is built with that in mind. Vertiseit only pays for completed checks, and cancellations or changes carry no penalties. Costs stay transparent and predictable as the business grows.
Fast answers, from the very first conversation
Vertiseit values a partner that responds quickly and keeps things moving.
Even simple technical questions, like MFA troubleshooting, need a fast response when teams are waiting on them. During the evaluation, the HirePass team answered quickly and worked through more complex challenges alongside Vertiseit.
Their customer support is, honestly, among the fastest we've encountered across all our current services. I'd also like to commend the support team for their positivity and enthusiasm, which makes us feel confident and at ease, even when we have unusual or specific requests."
Working through those challenges together, even before the decision was made, set the tone for a long-term partnership.
Ready for the next market, and the next acquisition
Vertiseit needed a pre-employment checks provider that could keep pace with a leading digital in-store company. That meant staying compliant in every market, fitting a multi-brand structure and being reliable day to day.
It also needed a partner for what comes next. As Vertiseit expands into new markets and brings new brands into the group, trust, governance and operational excellence have to hold up at every step. That's why it chose HirePass.
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